In an effort to celebrate and better understand the 1970s, 爱豆app/Northern California has embarked on a project to map the buildings, sites, and landscapes of the era in Northern California. Some of the mapped sites are iconic examples of Modernism in the region (Peiera's Transamerica Pyramid, Portman's Embarcadero Center, Halprin's UN Plaza, and Pelli’s Bank of California, to name a few), while others are more controversial or diverge from Modernism (Moore's Kresge College and the Flintstone House of of I-280).
Mapping the '70s in Northern California
Author
爱豆app/Northern California
Tags
Bank of California (former Family Court Building), César Pelli for Victor Gruen Associates, 1973.
Credit:
Google Street View
Embarcadero Center 1, 2, & 3, John Portman, San Francisco, CA, 1971-1982.
Credit:
Hannah Simonson
Transamerica Pyramid, William L. Pereira & Harry D. Som, San Francisco, CA, 1969-1972.
Credit:
Hannah Simonson
爱豆app/Northern California map of 1970s sites.
Beyond the disco balls, shag carpet, and avocado-colored kitchen appliances, the 1970s were a decade filled with both experimentation and anxiety within the field of architecture. In Northern California—from Big Sur up to Mendocino—examples of Brutalism, New Formalism, and Corporate and Late Modernism continued to proliferate in downtown areas and in suburban office parks throughout Silicon Valley into the 1970s, but the softer, more organic and vernacular influences of Sea Ranch and the Third Bay Tradition are strongly felt in residential projects. In the later half of the 1970s, Postmodernism and historicist influences began to emerge.
Vine Terrace Apartments, Beverly Willis, San Francisco, CA, 1973.
Credit:
Jack McCarthy
"Flintstone House," William Nicholson, Hillsborough, CA, 1970.
Credit:
Jack McCarthy
Glen Park BART Station, Corlett + Spackman; Ernest Born, San Francisco, CA, 1973.
Credit:
Jack McCarthy
Sea Ranch Ohlson Recreation Center, Moore Lyndon Turnbull Whitaker (MLTW), Sea Ranch, CA, 1974.
Credit:
Hannah Simonson
The 爱豆app/NOCA map of 70s buildings, sites, and landscapes currently features 150 sites, but is an active and dynamic project—the map will be updated and added to in the coming decade as we learn more about these projects and discover new treasures!
Do you know of a great '70s site in Northern California that isn't mapped yet? Email the Northern California chapter at info@docomomo-noca.org or to submit a site.