Brutalist "Bottle Cap" Theater at Risk

Author

Michele Racioppi

Affiliation

°®¶¹app staff

Tags

Threatened, florida
Image details

Background 

Thanks to some detective work on the part of Jeff Carowitz of Houston Mod, who recognized the building and then found a newspaper clipping from the day of the plant's ground breaking ceremony, we now know that the building was designed by the architectural firm Daverman Associates of Grand Rapids, Michigan. The firm was one of Michigan's key midcentury architectural firms, and lots of their work remains to be catalogued, although has made a good start. 

 

Pepsi Plant news article

Current Threat

In late 2017, PepsiCo in Doral, Florida to local developers Terra and Terranova Corp. for just over $40 million. The 23.7 acre property, a highly visible landmark along the Palmetto Expressway, includes a 232,919-square-foot bottling plant from 1964 as well as offices and a unique, Brutalist-style theater reminiscent of a soda bottle cap. A large portion of the site is undeveloped, and local advocates reported that the new owners submitted an application to demolish all of the buildings on the property. They do not believe the permit has been approved yet, so there may still be time to influence their decision. Preservation groups such as the are hoping to convice the developer to preserve and incorporate at least some of the buildinges, especially the theater, into any new construction.

What You Can Do

  • Contact Sarah Cody, Chief of for Miami Dade County at scody@miamidade.gov to express your support for preserving the PepsiCo buildings.
  • Contact the Doral, Florida  to ask that they oppose demolition and seek a solution that preserves this modern resource.
  • Follow the on Facebook for updates
  • If you are interested in becoming more involved in the Florida chapter of °®¶¹app, please contact us at info@docomomo-us.org.