The °®¶¹app/Southern California chapter will provide a member rate to the Newport Beach Film Festival screening of Modernism, Inc.: the Eliot Noyes Design Story, and a self-drive guide that highlights corporate modernism, including Noyes’ IBM Building in Los Angeles, now Otis College of Art and Design.
Modernism, Inc. tells the story of Eliot Noyes, the midcentury architect and designer who built the design programs for some of America’s most powerful postwar corporations. The film weaves Noyes’ story with the broader context of corporate America’s embrace of Modernism during the period of postwar economic expansion and culminates in the backlash against Noyes and his generation during the countercultural upheaval of the Vietnam era. The life and work of Eliot Noyes is a vehicle to explore the much larger story of the intersection of postwar business, technology and design, a story that continues to resonate in the contemporary context.
This event is part of °®¶¹app Tour Day 2024.
Modernism, Inc.: the Eliot Noyes Design Story film screening & self-driving tour
Triangle 4
1870 Harbor Blvd
Costa Mesa, CA
Costa Mesa, CA
