Mission for Modernism: Tiki Bars - Kitsch or Cultural Appropriation?

Virtual Event

Speakers

KÄlewa Correa

Kauahi Ching

Chockie Tom

Image details

As part of the °®¶¹app 2021 Annual Theme, “Travel and Leisure,” our next Mission for Modernism lecture will examine issues of cultural appropriation as they relate to the rise of tiki bars and tiki “culture” in the midcentury and its recent resurgence.

As  by Sammi Katz explains:

“Tiki was invented by a few white guys [Victor “Trader Vic” Jules Bergeron, Jr and Ernest Raymond Beaumont Gantt, aka Donn Beach or Don the Beachcomber] in the 1930s. They took Rum from the Caribbean, food from Asia, and iconography from the Pacifica Islands, put ‘em all in a shaker, strained the results, and called it tiki. It was created for Americans [specifically white Americans] to “escape” to a faux tropical paradise where they could forget their trouble during the Great Depression.”

Tiki bars slowly gained in popularity, but really took off after World War II. It was common for establishments to use religious figures, symbols and motifs from various Pasifika cultures in irreverent ways such as décor, drink names and vessels. The tiki aesthetic was also expressed through architecture, and the trend became popular with motels and other commercial roadside businesses as well. Inspiration was taken from indigenous vernacular building styles across the Pacific, but the distinct forms were blended together and exaggerated to create something wholly different. Perhaps one of the most troubling aspects within the tiki genre is the over-sexualization of native Hawaiian and Pacific Islander women. One of the primary examples of this is .

Although tiki bars began to decline in the late '70s and '80s, they saw a resurgence in the 2000’s. Because this phenomenon is so closely associated with a certain type of midcentury modern kitsch, it is important and relevant for °®¶¹app to address this problematic aspect of midcentury culture that has carried through to the present day. 

KÄlewa Correa, Curator of HawaiÊ»i and the Pacific at the Smithsonian Asian Pacific American Center, will speak on the history of tiki bars and cultural appropriation.

Kauahi Ching, architectural designer at Hawaii-based firm G70, will discuss some relevant projects how she has addressed these issues in her own work.

Chockie Tom, award-winning bartender, brand ambassador, and co-founder of Doom Tiki, will share her personal experience in the field and her efforts to challenge the tropes associated with classic tiki.

Details

Thursday June 24, 2021
5:00 pm - 6:30 pm Eastern Time
The 45-minute presentation will be followed by a moderated Q&A session 

Free for °®¶¹app members.
Recommended for non-members. 

If you are already a member, thank you. If not, we encourage you to to support this programming.

Advance registration required

Resources

  • , an organization founded by and created for individuals of Oceanic descent within the hospitality and spirits industry. 
  • PDF from Chockie Tom 
  • Relph, Edward, , SAGE Publishing Ltd, 2008. 

 

 


Mission for Modernism is sponsored by a Humanities New York CARES Emergency Relief Grant, with support from the National Endowment for the Humanities. Any views, findings, conclusions or recommendations expressed in this program do not necessarily represent those of the National Endowment for the Humanities.

 

Mission for Modernism is sponsored by a grant from the National Trust for Historic Preservation through the National Trust Preservation Fund. For more information on national preservation grant funding, visit .